About Us

We pioneered many creative techniques now common at global media. Today, we'll teach you to adopt these agile ideas to take on the world

The backstory

Our people made their mark at respected media such as the BBC, News UK, and ITN. Since 2011, we've helped hundreds of brands or charities unleash their creative mojo

“Dashboard’s winning combination of creative know-how and accessible advice really hit the spot. Well worth the investment”

Meet the team

Alex Pell

Co-founder

Alex was an assistant editor of The Sunday Times and also edited Stuff Magazine, the world's best-selling consumer tech title. He has the invaluable knack of making complex ideas simple – and fun. Alex is a co-founder of SnapDonate, the Webby Award Winning app for fundraisers

Richard Taylor

Co-founder

Richard was founding editor of Click, the BBC's flagship tech brand, where he championed the idea of cost-effective video production. Richard co-devised our Mobile Video Masterclass, which he occasionally teaches at the Berkeley University Advanced Media Institute. He is a voting member of BAFTA

Jon Burkhart

Training Partner

Jon co-authored Newsjacking: The Urgent Genius of Real-time Advertising and is a global expert on content strategy and social media stuff. He created and led several courses for British Design & Art Direction (D&AD) and is on a mission to help brands be human. Nothing will stop him

Lucrezia Millarini

Training Partner

As a regular anchor of ITV News London, the channel’s flagship news bulletin, Lucrezia is one of the UK’s top broadcast journalists. She's interviewed celebrities and politicians, from Adele to Zac Goldsmith, and brings all of this invaluable experience into our Media Superstar Masterclass

Fleeta Chew Siegel

training Partner

Fleeta is an award-winning independent documentary maker and a former producer for the Discovery Channel. When he is not delivering video training with Dashboard, Fleeta is a department head of the School of Screen & Performance Studies at Kingston University in London

our manifesto – what we believe

Everyone is a creative at heart

You’re busy – so we’ll bring the show to you

Smaller groups achieve more

Incredible things can be done in a day

Flexibility is gold. We will make it work

Knowledge is a warm hug. Best shared


Proud to be trusted by so many world-class brands


“Thanks for a really creative couple of days. The minds in the room all worked well together and the ideas that were generated will provide great clarity for our work.”

Start telling your own stories…
See our courses